Personal finance launch site
Kipimio
A distinctive launch website that turns a complex financial proposition into a clear story. Warm imagery and direct typography lead into a useful interactive calculator.
- Our work
- Website design & development
- The focus
- Product storytelling & interaction
- The project
- Personal finance launch site
The design brief
Make the product idea tangible.
The launch site needed to explain what Kipimio is for before asking a visitor to learn its features. We organised the story around a practical question: what is safe to spend after important commitments are protected?
- A warm ivory, charcoal and burnt-orange palette connects the illustration and interface.
- Large, direct headlines give the product story a clear reading order.
- The calculator lets a visitor experience the central idea through a simple interaction.
One visual system
A repeated palette and related illustration language connect the individual product ideas into one recognisable story.
A story you can try
The in-page calculator brings the proposition into the interface, resolving four inputs into a clear safe-to-spend preview.
This case study shows the launch website. The calculator figures are illustrative.
Experience the whole site