Lead with the useful question
The launch site introduces the product through a tangible financial decision rather than a feature inventory or abstract category language.
KP-04 / Personal finance
Kipimio.
A launch story and product interface designed to turn a complicated financial picture into a useful next move.
The brief
Make personal finance feel answerable.
Kipimio needed a launch experience that could explain a broad financial product without turning the first visit into a dense dashboard. The central question was practical: what is safe to spend after the things that matter are protected?
We brought the product story and interface together, using the launch website to explain the proposition and the mobile product to make everyday money visible.
From four inputs to one useful answer
Open full-size image ↗The response
Bring the important numbers into one conversation.
Resolve to an answer
The in-page calculator protects bills, goals and a buffer before giving a visitor a simple safe-to-spend result.
Make the product feel usable
The native app experience extends the story into tracked cash, cash flow and budgets with a clear, calm interface.